Italian style, art, and culture since 1916.
The historical Italian brand Acqua di Parma, a major player in the international luxury market, partners with the Peggy Guggenheim Collection to promote an extraordinary figurative arts heritage. A collection that is even more unique thanks to its’ being housed in a jewel of 18th century architecture – the Palazzo Venier dei Leoni which overlooks the Grand Canal in the heart of Venice, Italy’s most iconic artistic city. “Our brand has always patronised art and culture, being deeply rooted as it is in a wealth of riches that is made up of Italian landscapes, cities, and art,” says Gabriella Scarpa, President of Acqua di Parma. “Acqua di Parma and the Guggenheim Collection are two outstanding entities sharing the same style and values. We are excited about this partnership with one of the most important contemporary art museums, and one of the greatest cultural institutions in Italy, a reference point for the Country and for an international audience.” Since 1916 Acqua di Parma has stood out for its ability to interpret the truest Italian craftsmanship, as it did with the release of the book “La nobiltà del Fare" dedicated to Italy’s excellence in arts and crafts. This passion for craftsmanship and the deep-rooted elegance and harmony that exude from all its creations are at the origin of the brand’s focus on art and culture and of its commitment to support them.