Celebrating with art
The Safilo Group supports the Peggy Guggenheim Collection to celebrate the brand’s 80th anniversary as its bond with the world of art and with the breathtaking city of Venice. Safilo, since its founding in 1934, has promoted and enhanced eyewear as an art, as an expression of aesthetic beauty and creativity as well as an emblem of skilled craftsmanship and savoir-faire. Safilo’s historic archive is the only corporate museum containing original artifacts, ancient optical instruments, eyeglasses, paintings and prints that testify to the long history of spectacles, spanning 700 years, and to their evolution through the centuries. The friendship between the Safilo Group and the Peggy Guggenheim Collection dates back to 1994, when Safilo launched an edition inspired by of the iconic butterfly-shaped sunglasses created for Peggy Guggenheim by artist Edward Melcarth. “It is an honor for us to renew our relationship with the Peggy Guggenheim Collection in Venice. The bond between Safilo, the celebrated Peggy Guggenheim Collection, and the city of Venice is strong, and has always been a source of inspiration for us. We hope we will be able to share these feelings with all our Safilo staff and all others who are close to us”, said Luisa Delgado, CEO of the Safilo Group.