Being dynamic and contemporary is the paradigm upon which the Peggy Guggenheim Collection, the first museum in Italy for European and American art of the twentieth century, is based.
Several distinguished Italian businesses, marrying excellence in their own sector with a passion for art, gave life to the Intrapresæ Collezione Guggenheim, which was created in 1992 and originated as the idea of Michela Bondardo, and is now Guggenheim Intrapresæ. This pioneering group of organizations came together through a simple but concrete objective: cultural communication as an experimental and innovative form of business communication. Numerous companies, some international, eventually joined this small but mighty group, inspired by the success and the communicative power of art.
The companies of Guggenheim Intrapresæ maintain their own individuality: it is the diversity of each of these businesses that is critical and has helped to make the group ever more dynamic, creative, and united throughout the years. The strength and pride of this group is its support of the Peggy Guggenheim Collection.