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Art and design: the proposal of Florim for Cersaie 2015


Art and design: the proposal of Florim for Cersaie 2015
Art and design: the proposal of Florim for Cersaie 2015
28 settembre 2015

This year the focus of Cersaie 2015 by Florim is Nature and Technology. In order to highlight these opposite concepts, Florim chooses to enhance the contrast between light and color: white to accommodate, black to impress. These elements are also reflected in a double program (morning / afternoon and evening) that animates the first three days.
From September 28th-30th, the Florim Gallery in Fiorano Modenese recalls the theme of nature through bio-tastings. On the contrary, the evening appointments are characterized by technology and multimediality, with new APPs that allow guests to experience a virtual tour inside the exhibition spaces and a 3D shows inspired by Florim Magnum Oversize tiles.

This context includes the show Magnum Art Design, an exciting graphic design show animated by a dancer who moves within an art installation. Large dark canvas interact with a light tulle to create the rectangular shape that, floating, evolves into Florim Magnum Oversize, the lead character of the first part of the show. Emotions and feelings are the protagonists of the second part of this technological concept exhibited through a double dancing figure – one real and one virtual – that surprises the audience with music and 3D visual effects, generated by pixels.