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Florim meets the world of art and design


Florim meets the world of art and design
Florim meets the world of art and design
26 aprile 2016

Florim relaunches CEDIT, a high-end product that creates original and expressive dialogues with the art and contemporary design worlds.


The historic brand has been a unique benchmark in its kind, proposing decorative and chromatic solutions, completely new in the interior design field, developed thanks to the long and fruitful collaboration with some of the leading artists, architects and designers of that time. Prominent characters such as Marco Zanuso, Ettore Sottsass, Alessandro Mendini, Sergio Asti, Emilio Scanavino, Mimmo Rotella and Gino Marotta signed the historical collections – architects with high-level creative standards – paired with singular ceramic accessories designed by masters such as Achille and Pier Giacomo Castiglioni, the Dam Group and, again, Ettore Sottsass.


For more than fifty years, Cedit has been synonymous with material testing and design research in the ceramic tile industry. Cedit – Ceramiche d’Italia – returns as the key manufacturer of the ‘Made in Italy’ with a new expressive season: the result of the collaboration with some of the most prestigious names in the contemporary italian creative fields.


During the Milano Design Week, the locations of the Spazio Cedit (Foro Buonaparte 14), now undergoing transformation, hosted two exclusive events dedicated to the relaunch preview of the first six expressive compositions, designed by as many Authors. “Sei diorami” – this is the name of the artistic installations – identify the creative and expressive work of Barbara Brondi & Marco Rainò | BRH+, Marco Casamonti | Archea Associati, Giorgio Griffa, Franco Guerzoni, Matteo Nunziati, Giorgia Zanellato & Daniele Bortotto | Studio Zanellato Bortotto.


The compositions travel between fabrics, symbols, erosions, materials and memories reinterpreted through the lenses and the creativity of the selected artists and designers – Italian products symbol of the Italian excellence told to the world, and belonging to different generations. A hidden universe emerges from personal readings and interpretations, renewing the idea of architectural space, reinventing the sense of place, time, and living.