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Spark your creativity with Swatch and Vogue Italia


Spark your creativity with Swatch and Vogue Italia
20 agosto 2013

Swatch and Vogue Italia celebrate their birthdays under the banner of new creativity. Thirty years ago, Swatch the enfant terrible of Swiss industry, revolutionized the watch concept, making it an affordable and pop accessory, turning it into a new and unexpected channel for creative messages. Likewise, for the past twenty-five years, Vogue Italia has been a symbol of excellence and cutting-edge style and has turned visual arts into the key language of fashion and not only.
To celebrate both events Swatch and Vogue Italia chose to launch together Facing_Time, a project which is an open invitation to everyone to say something about themselves through a picture or video, using a new or vintage Swatch model: the aim of the initiative is to stimulate participants to unveil their creative world, using an innovative language and portraying their relationship with a specific watch and look.
All works have to be sent by October 31, 2013 to facing_time@condenast.it to be selected by Vogue Italia editor-in-chief Franca Sozzani and by Nick Hayek, CEO Swatch Group. The most interesting works (15 photos and 15 videos) will be part of the portfolio of an itinerant exhibition that will start in Milan in Spring 2014 and will travel to Shanghai and New York.