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Intrapresæ presented at Stati Generali della Cultura


Intrapresæ presented at Stati Generali della Cultura
20 novembre 2013

For the second edition of Stati Generali della Cultura, organized in Milan by Il Sole 24 Ore in collaboration with Fondazione Roma, Intrapresæ has been selected to prove the important role of companies for the development of Italian cultural heritage. The meeting was attended also by the President of Confindustria Giorgio Squinzi and the Italian Premier Enrico Letta.
In the video Dalla sponsorizzazione alla progettazione culturale consapevole – Storie d’Imprese by Francesca Molteni, made for this occasion, Intrapresæ Collezione Guggenheim is represented as a dynamic and innovative model of cultural sponsorship.