Starting from July 2020, the Guggenheim Intrapresae group is joining an communication action to promote on their social media the fundraising campaign Together For The PGC. The first corporate membership program in the Italian museum panorama, Guggenheim Intrapresae is alongside the Peggy Guggenheim Collection since 1992 gathered by the belief in its mission to preserve the legacy of Peggy Guggenheim through education and the promotion of art as a tool for personal growth and the development of critical thinking.
After being closed for almost 90 days, the museum has suffered a severe loss, and his artistic heritage has remained inaccessible. If you too believe in the value of art, culture and beauty, we ask you to help us support the PGC so that it can open 6 days a week, guarantee the continuity of our free activities, as well as temporary exhibitions. Together, we can ensure that this vast artistic heritage, which has transformed the lives of so many visitors, remains open and accessible to all for present and future generations.
This initiative comes from an idea taht was shared by Matteo Borsari, Head of communication digital & business event in Florimduring the last we corporate members meeting. A joint action that involves all the corporates so that can save a post in their communication plan for a content from the museum. In collaboration with the PGC, corps are engaged in creating a circular communication and a bouncing content inside their networks to strengthen the bound between the corporate and the museum, to stand by the PGC in this very difficult moment.
Every month a different topic, a focus on different aspects of the fundraising campaign, to highlight public programs and conservational activities carried by the museum, but also to enhance the human resources and different departments that make the PGC alive every day. The hashtag #EffettoGuggenheimIntrapresae is both the hashtag that will follow this initiatives and its title