SUPERSALONE 2021: the projects of the Guggenheim Intrapresæ corporates

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On September 5th – 10th, the “Salone del Mobile” returns to Milan in a special edition that is ecologically sustainable, inclusive and open to the digital world. Several companies of Guggenheim Intrapresæ participate in what is considered the most important event of the sector with innovative and unique projects.



In the heart of Brera district, the Florim and CEDIT spaces are the settings for the new proposals by Matteo Thun & Antonio Rodriguez and Elena Salmistraro.

Sensi Pigmenti

The installation, curated by Thun & Rodriguez, is inspired by a journey between land art and urban furniture. A garden, bar, swimming pool, kiosk, greengrocer and a clothes shop are deautured in the installation which uses the windows of the Florim Flagship Store to connect outdoor and indoor areas, communicating a single message: design is increasingly sustainable.

The installation invites the design world to reflect on the concepts of proximity and urban renewal, as well as on the role that companies must play in facing today’s challenges.  Such is the case for B Corps, companies which – like Florim – have chosen to view business as a positive force that can generate profit and also have a virtuous impact on people and the environment.

Hotel Chimera

A ceramic artwork of almost 20 square metres composed of 80 unique pieces hand-signed by the Milanese designer. The capsule collection with a strong expressive and symbolic power, inspired by Greek mythology embracing content with distinct value to support a charitable cause.

The proceeds from the sale of the individual pieces of the work will be used to support an inclusive project to engage people with the art world promoted by the Peggy Guggenheim Collection and aimed at blind children and adults.

Florim and CEDIT at the Fuorisalone discuss the overall impact and the “regenerative” paradigm, crucial issues to which the corporate has long been strongly committed.

Florim Flagship Store
Foro Buonaparte 14, Milan

Foro Buonaparte 14A, Milan

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The main theme developed by Arper investigates new ways of meeting and sharing spaces, after the forced distancing we have experienced due to recent events. (Re)new Together aims to stimulate a reflection on relationships in all shapes and forms, and on how they are changing: relationships between objects, people and the environment that surrounds us and beckons our attention.

Interpersonal relations and a human-centred approach were also the focus of the artistic path of architect Lina Bo Bardi. Arper contributed towards bringing her to the limelight with the travelling exhibition “Lina Bo Bardi Together”, which between 2012 and 2016 touched down in 12 design capitals in Europe and America. As the 17th Venice Architecture Biennale awards the special Leone d’Oro (Golden Lion) ad Memoriam of the Italo-Brazilian architect, Arper also wishes to pay homage to Lina Bo Bardi by dedicating a special installation at the Arper showroom. Some significant elements of the exhibition “Lina Bo Bardi Together” will be on display, together with the Bardi’s Bowl Chair.

Fiera Milano Rho, Hall 4 | Hall D02
Arper Showroom, via Pantano 30

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On the occasion of the exhibition Interni Creative Connections, from 4th to 19th September at the Università Statale di Milano, Mapei presents Augmented Architecture, the installation designed by architect Cino Zucchi, for the first time at FuoriSalone, and his daughter Chiara, designer and multimedia artist. The installation consists of a simple and figuratively effective element: a large mask with a polymer cover that reproduces the upper part of the portal of the Richini courtyard at the Università Statale di Milano, enlarged six times only along the horizontal axis. This explosion of the figure, which highlights the details of the mouldings and sculptures through their significant deformation, enhances the salient features of the portal, rather than covering them as other previous installations do, and generates a figure dense with new meaning.

A creative process inspired by the very essence of Mapei which, in the words of Cino Zucchi, does not have a form of its own but rather intervenes to act as a binder between different elements and give life to new forms or enhance and restore existing ones.

“After the stop imposed by the pandemic, the difficult times, the uncertainties, Mapei is back at FuoriSalone to support the restart of the furniture, furnishings and construction sector and reaffirm the primacy of Italy and Milan in design and industry. We are honored to collaborate with the architect Cino Zucchi who shares with us values such as: recovery and preservation of historical and artistic heritage and commitment to an increasingly durable and sustainable building and who loves, as we do, this place and this city. With his extraordinary sensitivity, passion, competence and ability to see the essence of things, Cino Zucchi has succeeded in representing, with this project, the nature of Mapei and its contribution to the world of building” – Veronica Squinzi, CEO of Mapei.

Cortile del Richini dell’Università degli Studi di Milano
Via Festa del Perdono, 7, 20122 Milano MI

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Istituto Europeo di Design

On the occasion of Supersalone, the special 2021 edition of the Milan Furniture Fair “Salone del Mobile” organised from 5 to 10 September, IED will participate in The Lost Graduation Show: an exhibition curated by Anniina Koivu, reserved for students who graduated from national and international design schools in 2020/21 who will have the opportunity to present their dissertation projects to the public. The exhibition will be organised into different categories, with the aim of investigating the new languages of living and finding possible solutions to the most pressing issues that contemporary design must face. The exhibition will offer schools the opportunity to promote their students and give the public interesting insights into the continuing evolution of the sector. A jury of international experts, as well as protagonists of the design world, will evaluate the projects submitted and award the best in each category.

Representing the IED Group will be nine different projects created by students from the Italian and Spanish branches which tell the story of IED’s plurality of content The exhibition will be open to visitors in the spaces of Rho – Fiera Milano and will be in a phygital version: its digital platform will host all the selected works and will allow visitors to contact directly the young creatives.

Fiera Milano Rho, Padiglione 4

Digital Platform

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The Peggy Guggenheim Collection is part of Asvis, the Italian Alliance for Sustainable Development which promotes the 17 Sustainable Development Goals of the United Nation’s 2030 Agenda.
Guggenheim Intrapresæ
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