Galleria Campari presents the new exhibition Storie di Moda. Campari e lo stile. This new exhibition project, that will be open to the public since Friday 5th October 2018 to Saturday 9th January 2019, has been thought to face off one of the main aspects that characterizes the Campari’s world: the strong relationship between the brand and the fashion system, expression of art and cultural traditions.
The brand capacity of telling its own 150 years old story emerges by this exhibition with a sophisticated approach, connected to the past but up with the times as well, focused on underlying the evocative power of the images as a communication tool. Davide Campari was one of the first Italian entrepreneurs who found out the commercials’ relevance starting several collaborations with the most famous artist and designer of its time. Renata Molho, the exhibition’s Curator, organized it showing sketches, photographs, dresses, magazines and accessories used for the commercial campaigns through the years.
The exhibition is divided in for different thematic sections: Elegance; Shape and Soul; Futurismi and Lettering. The objects exhibited come from the Galleria Campari archive, museums, foundations and fashion houses. There are artworks commissioned by Campari to Fortunato Depero, Bruno Munari, Marcello Dudovich, Franz Marangolo; sketches from the Fondazione Gianfranco Ferré; dresses from the Fondazione Roberto Capucci and futuristic projects by Germana Marucelli. The exhibition presents through chronological blackout Thirties’ accessorizes by Salvatore Ferragamo, Belle Époque advertisings, dresses and sketches by Giorgio Armani, Sixties billboards, magazine covers designed by Ana Strumpf, Giovanni Gastel’s photographic experiments, and “Futurballa”, an homage by Laura Biagiotti to celebrate the futurist designer Giacomo Balla.
The exhibition is not organized by the Peggy Guggenheim Collection.
For further information, please contact:
HQs Campari Group
Viale Antonio Gramsci 161,
Sesto S. Giovanni (MI).