Among the longest-lived companies joining the Guggenheim Intrapresæ corporate membership, Swatch has been with the museum since 2001 and its hands beat time and history of an organization that has always been linked to the world of art.
The Swiss watch manufacturer, offers to the public not only quality and style, it also triggers a lively and stimulating dialogue with its customers, keeping the rhythm of an authentic and unstoppable drive towards contemporary art. It is through this passion that SWATCH creates, imagines and supports innovative artistic projects.
This year, the company participates in the 58th International Art Exhibition of Venice with two projects:
Swatch Faces 2019 at Sala D’Armi of the Arsenale, in which the works of four ex-resident artists of the Swatch Art Peace Hotel are exhibited. They are the artists of the company’s artistic residency program based in Shanghai. Since opening in November 2011, the Swatch Art Peace Hotel has hosted more than 330 artists from all over the world. The four artists selected for Swatch Faces 2019 have worked in the apartments and in the artistic workshops made available to them in order to encourage creative exchange. This year’s leading artists are: Santiago Aleman (Spain), Tracey Snelling (United States), Jessie Yingying Gong (China) and Dorothy M Yoon (South Korea).
At the Giardini, instead, Joe Tilson returns to the lagoon thanks to Swatch, after having represented Great Britain at the 32nd International Art Exhibition in 1964. The British artist presents the site-specific installation, THE FLAGS, which represents a enlarged version of three paintings belonging to the cycle The Stones of Venice, a collection of works inspired by Tilson’s love for the city of Venice. In fact, the work combines images of the facades of his favorite Venetian churches, the geometric motifs of stone floors and engravings written with the use of 24 double-sided flags aligned in three rows. Tilson’s work stems from a desire to take root in ancient systems of timeless thought, seeking different ways of interpreting the world around us. For the occasion, in the year of the artist’s 90th birthday and of his 70 years of activity, Swatch presents the watch, JOE TILSON VENETIAN WATCH, in limited edition.